Fragrance through the ages - THE SIXTIES

from ancient times to modern day
 
The 1960's ushered in an era of opposition and a change in social behavior.
The overlapping, but somewhat different, movement of youth cultural radicalism was manifested by the hippies and the counter-culture, whose emblematic moments were the Summer of Love in San Francisco in 1967 and the Woodstock Festival in 1969. The sub-culture, associated with this movement, spread the recreational use of cannabis and other drugs, particularly new semi-synthetic drugs such as LSD. The era heralded the rejection and a reformation by hippies of traditional Christian notions on spirituality, leading to the widespread introduction of Eastern and ethnic religious thinking to western values and concepts concerning one's religious and spiritual development. Psychedelic drugs, especially LSD, were popularly used medicinally, spiritually and recreationally throughout the 1960s. Psychedelia influenced the music, artwork and movies of the decade.

In terms of fragrance, it signaled the appearance of a new olfactive freshness. 

The Sixties were an era of economic growth with little or no unemployment. The hippy movement, which originated in San Francisco, took Europe by storm. There was a growing awareness of the body and its five senses, which led to sexual liberation. "Make love, not war". The mood among the youth was rebellious, sparking violent demonstrations against the Vietnam War and fueling the insurrections of May 1968. Patchouli invaded the streets but the fashion industry took no notice. The eaux fraiches ... search for a new lightness or indictment of perfume. The new range of simmering granules which we have developed reflects the visual psychedelic feel of the times with scents which are heavy with undertones of incense, patchouli and heady fragrance and capture the very essence of this era. View our range of California Dreamin', Flower Power, Patchouli & Sweet Orange and Summer of Love. Just click on each name to view the product.